Steve Jobs


Just recently finished reading this book.  He was absolutely an unusually amazing person.  He truly tried hard to represent the rebellious group, and he was successful.  Someone I know said “capitalist is capitalist.”  But I would argue that he has some important values other than being a member of a capitalist group.  Some values that should inspire us in making real impacts to their community.

Here is a copy from the “Think Different” advertisement:

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do. – Apple Inc. [see the ad video on youtube Apple 1998 Ad “Think Different”]

This reminds me again how different is not bad or wrong.  Being different is a value that needs to be elaborated so that we all know why or what makes the difference.

I would like to share a video “A Celebration of Steve’s life” from an event organized privately by Apple in October 19, 2011.  It was absolutely a classy event that only Apple could and willing to do to honor its co-founder Steve Jobs.

No doubt.  To me, the passing of Steve is also another unanticipated marketing strategy for Apple.  We know what a remarkable person he was.  And now we learn more how remarkable Apple is.  Let’s put aside its role in the global capitalism for a moment.


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